Mastery Journal Post - Internet Law
Law is a fascinating subject. Adding “Internet” to the topic, makes is even more fascinating. It’s almost impossible to keep up with the rapid pace of the technology, so rules and laws being discussed today will only expand in the years to come and makes for an interesting time. The SPAM law was enacted in 2004, and some of the initial laws pertaining to the Internet were created before then. Since the Internet has become such an integral part of our daily lives, it makes sense to see new rulings as we change with them.
GOAL: To learn the law of the Internet and become a master in this subject.
This goal is a bit nebulous today, almost one year ago now. It seems insurmountable to become a master without going to law school. I have learned quite a bit and realize it is an important and appropriate subject to include in the curriculum.
As Dr. Parillo initially stated, this course merely scratches the surface. The point about the subject of Law is once you begin, it’s easy to see there’s a wealth of information more to learn. I could see how this course would be difficult to develop as the questions and assignments bring up other issues and topics.
Laws, and Internet law can be interpreted in so many ways. The first discussion pertained to a website in Virginia with a Florida man attempting to sue for slander. The laws in both states differ, and the website stated in their policy the material was intended for Virginia residents only. Something like this seemed simple, turned out not as simple after all. Law is a complicated subject!
The second week was on SPAM. It is good to know what is involved and what to avoid. Of course, no one likes SPAM, but taken in the context of this course, a company can SPAM and do so legally as long as they follow the rules.
Coming this close to the end of this course and the program has me eager to finish, while also is bringing up bittersweet feelings. Although it’s been a huge amount of time, effort and work, I would not have changed this experience for the world. So many weekends with little accomplished but homework assignments. Well, wait a minute, that’s a huge accomplishment. It’s been a great ride.
WAO Mastery Post Web Analytics and Optimization
Beginning this course, I was initially hesitant, as even the terminology was a bit intimidating. The structure of the class took this into account and used building a house as an analogy. It worked well to describe analytics’ importance in starting with a solid foundation in order to create a successful website for a company and their products. Debunking myths, creating SMART goals, and KPIs about web analytics as they are more than mere numbers and graphs.
Looking back on the goals, strategies and tactics I devised 10 months ago is revealing. Some of them have been accomplished, while others have shifted as the months have gone by.
WAO has been an insightful and informative course. I worked hard to wrap my brain around KPI’s, tactics and research tools used to make sure the goals set in place can be accomplished.
Here are some of the previous goals for this course.
* Gain extra knowledge on creating my own website with rich content.
This strategy is ongoing and although it’s not perfected yet, much progress has been made. I have established relationships with experienced professionals who are willing to guide me with their honest feedback and expert insight. For that I am grateful and have a true feeling of accomplishment.
* Research 3 companies at the top of Google lists for their subject and blog what I found as successful.
Today, Google analytics is not as intimidating as it once was to me. Recently I’ve completed, Digital Analytics Fundamentalsand Ecommerce Analytics: From Data to Decisions and officially have become a member of Google Partners. This strategy makes more sense today and helps in gaining knowledge and perfecting skills needed for many other programs Google offers. These courses and tools are required to successfully compete online.
* Learn the tricks of the trade and share them in my Full Sail community and local organizations.
As a volunteer for Broward Score, which also happens to be my case study, I have shared many of the projects and assignments with the national office. Score.org. I have set up small business advice alerts, and feeds while maintaining their Twitter account too. It’s been rewarding and fun. They are appreciative of the efforts; ask many questions about the program and for that I am grateful.
My personal goal was to gain professional working experience concurrently with my courses. Being able to volunteer and create assignments while volunteering has helped to keep the coursework in check. It’s one thing to read and complete assignments. It’s another to put it to the test, and gain a sense of what works and what doesn’t. Continually testing, reading and using the strategies and tools is joyful and rewarding. Simply put, my Internet marketing skills, including web analytics’ knowledge has grown by leaps and bounds and it’s great to begin to experience the fruits of my labor.
“Women with established businesses ranked their happiness nearly three times as high as women who are not entrepreneurs.”
Mastery Post ~ Strategic Internet Public Relations
The goal of this course was to receive an A, and so far, I am doing pretty well. Public Relations, PR is a subject I have not had much prior experience, but as Amy Burrows, course instructor, mentioned several times, we all have an active role in PR in any type of job we have. Whether our title is specifically PR, our actions revolve around projecting a positive reputation for the company we work for. From the overall brand identification, customer service, products and/or services provided, we are all walking, talking, tweeting, posting, blogging PR professionals.
This course was challenging, enriching, exciting and gave me a sense of accomplishment. I can say now, I have had the experience of writing press releases, visiting influential and impressive online newsrooms, creating goals, tactics, measurements, and setting up a useful monitoring system. The wealth of information as to how writers work in the digital media space today is inspiring and remarkable. The class was truly enjoyable and Amy Burrows is an excellent instructor. Many of tools and resources provided were useful and helpful too. I will definitely use many of them now and into the future.
I was unable to interview two mentors in the field, but the other tactics stated months ago, to fulfill were presented throughout the course. With certainty I can say, my expectations and goals were achieved.
One of the articles I read in the course; years prior to the explosion of the online digital medium, PR professionals would write press releases, and work with newspapers, magazines, radio and TV to request their stories for publication. Today, PR professions must be flexible, while also being tech savvy. They still have to pitch their stories to traditional media, but also monitor various forms of publications, journalists, bloggers, twitter feeds, Google alerts to pitch their stories, while also staying aware of stories being written about their company and brand.
PR professionals not only have to be quick and alert, but also must have a solid, consistent plan in place, in the event something unfavorable happens too. Today’s internet space never sleeps, so a comprehesive
PR plan has to be ready at a moment’s notice, to pounce on the trending news, social mentions, videos – whatever, and be able to address any and all PR, good or bad that may arise at anytime and at anyplace.
Taken from Amy Burrows, Strategic Course materials is used below.
Biscayne Bay on a Spring Day
Mastery Post – ASE Advanced Search Engine Optimization
Before beginning this class, I was hesitant, as SEO baffles me. I am not sure why, probably due to not having a website design or IT background, so I was ready to spend a lot of time reading and absorbing the material, and there was a lot of reading. Most of it was relevant to the assignments too. The textbook, while dated is a good source, easy to read and provides lots of examples.
There were several videos to view, and my attention span is like the searchers we are and learning about – short! Some of the videos could have been edited to contain only the basic content. The archived presentations were hard to view, low resolution quality and made for a poor user experience.
However, that being said, the class was full of interesting material and tools. Jake Johnson provided a wealth of real-world resources including full use of Spyfu.com and Moz local. This made for a great learning and working experience. I spent a lot of time with Spypu, and now I will definitely use it in my future career.
When I first began to think about diving into this industry and degree program, I had hopes these types of resources I would use and learn. Today, education is rewarding and necessary, but it is much more enriching when it works seamlessly with business and the job environment. I also liked the fact we were encouraged to use other companies besides our chosen company, as it lent itself to a more well rounded experience. Advanced Search Engine Optimization, (ASE), surpassed my expectations.
Finishing up my 8th class in a 12-month program, the time is flying by. There are times feelings of burn out occur, but when I submit an assignment and get an “A”, there is no better feeling on the planet.
Onward and upward!
My Final Project in Advanced Internet Marketing Strategies Course